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1
Russell County Tourism Advisory Committee (T.A.C.)
Committee Meeting Minutes
June 21, 2022; Pat’s Diner 5:30pm
Committee Members
Jennifer Chumbley, Chair
Alice Meade, Vice Chair
Maddie Gordon
Carley Bruck
TAC Coordinator, Shiloh Lyttle
Ex-Officio: Jim Lyttle
Staff
N/A
Attendance from the Public: Janice Halsey
Call Meeting to Order:  Jennifer Chumbley called the meeting to order at Pat’s Diner at 5:30pm on June
21, 2022.
Approval of Minutes:
A motion was made by Alice Meade to approve the May 2022 meeting minutes with changes to
the date of the next meeting to June 21st, and the spelling of Carley Bruck. The motion was
properly seconded by Jennifer Chumbley and the motion carried.
Additions to the Agenda/Open Comments:
A motion was made by Alice Meade to approve the June 2022 agenda. The motion was
properly seconded by Maddie Gordon and the motion carried.
OLD BUSINESS:
Treasurer’s Report
Shiloh Lyttle advised that the budget is not complete so there is not a copy of the Treasurer’s
Report available.
Event Updates:
Shiloh Lyttle gave the TAC an update on Cedar Fest and Clinch River Days. Shiloh set up a
committee booth at both events.
ett County Tourism Advisory Committee (TAC.
Committee Meeting Minutes
June 21, 2022; Pat’s Diner 5:30pm
Committee Members
Jennifer Chumbley, Chair
Alice Meade, Vice Chair
Maddie Gordon
Carley Bruck
TAC Coordinator, Shiloh Lyttle
Ex-Officio: Jim Lyttle
Staff
N/A
Attendance from the Public: Janice Halsey
Call Meeting to Order: Jennifer Chumbley called the meeting to order at Pat’s Diner at 5:30pm on June
21, 2022.
Approval of Minutes:
A motion was made by Alice Meade to approve the May 2022 meeting minutes with changes to
the date of the next meeting to June 21*, and the spelling of Carley Bruck. The motion was
properly seconded by Jennifer Chumbley and the motion carried.
Additions to the Agenda/Open Comments:
Amotion was made by Alice Meade to approve the June 2022 agenda. The motion was
properly seconded by Maddie Gordon and the motion carried
OLD BUSINESS:
Treasurer’s Report
Shiloh Lyttle advised that the budget is not complete so there is not a copy of the Treasurer’s,
Report available.
Event Updates:
Shiloh Lyttle gave the TAC an update on Cedar Fest and Clinch River Days. Shiloh set up a
committee booth at both events.
2
Asset Inventory:
Shiloh Lyttle advised the committee to turn in their asset inventory for their district and she sent an
email to each member to complete.
Presentation: Scott Bowen – Clinch River State Park
Scott Bowen, the Park Manager for The Clinch River State Park, gave an update on land
acquisition and projects for the park.
Community Presentations:
Jim Lyttle spoke to the committee about continuing with the videos and the community presentations to
each community like he and Heather did previously, and Jeff Hess along with Jim Lyttle went to schools
to give presentations. Danny Altizer and Jim Lyttle agreed to go to the schools again this year and do
those presentations.
Upcoming Events:
Independence Day Celebration for each town Lebanon, Cleveland, Honaker
Big Rig Event in Lebanon on July 29th & 30th
Russell County Fair September 4th – 10th
Brochures/Quotes/Drafts:
Shiloh and Jennifer went over the brochure meeting they had with the committee, including picture
changes and business changes. Shiloh has two quotes for the brochures and Clinch Valley Printing is
cheaper, ten thousand brochures will be $2222.00. Jim advised we are supposed to provide these to the
distribution for the welcome centers.
Stickers Design Competition:
Shiloh Lyttle discussed a sticker contest, which will be approximately $1.00 per sticker with great
promotion; she did get quotes on 3- inch or 5-inch stickers. The committee discussed allowing the art
departments at Russell County Schools as well as homeschoolers to participate in the competition to
design the sticker for tourism. Previously for our logo we allowed the art departments to come up with
design and then voted on it and gave a $100 prize, with the committee reserving the right to make
changes. Carley suggested we get stickers of our logo as well.
Rack Cards:
Committee went over the rack cards and pricing and will begin to work on them soon.
Subcommittees:
Shiloh Lyttle went over the new subcommittee categories and members.
Website/social media update:
Shiloh has updated the website and has made corrections to the social media and will be adding events
and pictures online.
Asset Inventory:
Shiloh Lyttle advised the committee to turn in their asset inventory for their district and she sent an
email to each member to complete.
Presentation: Scott Bowen — Clinch River State Park
Scott Bowen, the Park Manager for The Clinch River State Park, gave an update on land
acquisition and projects for the park.
Community Presentations:
Jim Lyttle spoke to the committee about continuing with the videos and the community presentations to
each community like he and Heather did previously, and Jeff Hess along with Jim Lyttle went to schools
to give presentations. Danny Altizer and Jim Lyttle agreed to go to the schools again this year and do
those presentations,
Upcoming Events:
Independence Day Celebration for each town Lebanon, Cleveland, Honaker
Big Rig Event in Lebanon on July 29" & 30%
Russell County Fair September 4" — 10"
Brochures/Quotes/Dratts:
Shiloh and Jennifer went over the brochure meeting they had with the committee, including picture
changes and business changes. Shiloh has two quotes for the brochures and Clinch Valley Printing is
cheaper, ten thousand brochures will be $2222.00. Jim advised we are supposed to provide these to the
distribution for the welcome centers.
Stickers Design Competition:
Shiloh Lyttle discussed a sticker contest, which will be approximately $1.00 per sticker with great
promotion; she did get quotes on 3- inch or 5-inch stickers. The committee discussed allowing the art
departments at Russell County Schools as well as homeschoolers to participate in the competition to
design the sticker for tourism. Previously for our logo we allowed the art departments to come up with
design and then voted on it and gave a $100 prize, with the committee reserving the right to make
changes. Carley suggested we get stickers of our logo as well
Rack Cards:
Committee went over the rack cards and pricing and will begin to work on them soon.
Subcommittees:
Shiloh Lyttle went over the new subcommittee categories and members.
Website/social media update:
Shiloh has updated the website and has made corrections to the social media and will be adding events
and pictures online.
3
New Business Ventures Update:
There is a new private property trout stream, Morgan Hamm and Shiloh advised they are booked until
September. They have people coming to trout fish. Rob McGlothlin is moving back to Russell County and
is buying 33 acres on big cedar to develop an outdoor event venue, adventure location.
Jim Lyttle went over the online campaign proposal for a new park for the county from the Ratliff
Foundation.
TAC Vacancy- District 5
Janice Halsey has turned in her application for District 5 and the BoS will vote at the next meeting.
ARPA Funding:
Shiloh advised that HOA did receive some ARPA funding and she went over new campaigns and spoke
about advertising at home for the summer and they are going to have grants available.
Comments:
Shiloh advised that we need to work on the strategic plan as well.
Dates to Remember:
The next meeting will be at Pat’s Kountry Diner at 5:30 PM on Tuesday July 19th. A motion was
made by Maddie Gordon to allow Shiloh Lyttle to act on the TAC behalf to apply for grants. The
motion was properly seconded by Carley Bruck and the motion carried.
Adjourn:
Maddie Gordon made a motion to adjourn the meeting and was seconded by Jennifer
Chumbley.
X_______________________________________
Chair Signature
Prepared By:
Tourism Advisory Committee Secretary
New Business Ventures Updater
There is a new private property trout stream, Morgan Hamm and Shiloh advised they are booked until
September. They have people coming to trout fish. Rob McGlothlin is moving back to Russell County and
is buying 33 acres on big cedar to develop an outdoor event venue, adventure location
Jim Lyttle went over the online campaign proposal for a new park for the county from the Ratliff
Foundation.
TAC Vacancy: District 5
Janice Halsey has turned in her application for District 5 and the BoS will vote at the next meeting.
ARPA Funding:
Shiloh advised that HOA did receive some ARPA funding and she went over new campaigns and spoke
about advertising at home for the summer and they are going to have grants available.
Comments:
Shiloh advised that we need to work on the strategic plan as well.
Dates to Remember:
The next meeting will be at Pat’s Kountry Diner at 5:30 PM on Tuesday July 19th. A motion was
made by Maddie Gordon to allow Shiloh Lyttle to act on the TAC behalf to apply for grants. The
motion was properly seconded by Carley Bruck and the motion carried.
Adjourn:
Maddie Gordon made a motion to adjourn the meeting and was seconded by Jennifer
Chumbley.
x.
Chair Signature
Prepared By:
Tourism Advisory Committee Secretary