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Russell County Tourism Advisory Committee (T.A.C.)
Committee Meeting Minutes
October 20, 2020; Lebanon Firehall Meeting Room, 6:00 P.M.
Committee Members
Jim Lyttle, Chair
Jennifer Chumbley, Secretary/Treasurer
Alice Meade Vice Chair
Victoria Gent
Jamie Ball
‘Maddie Gordon
Danny Altizer- not present
ExOfficio
Heather Powers, RC County Tourism Coordinator
Staff
N/A
‘Attendance from the Publi
Call Meeting to Order: Jim Lyttle called the October 20, 2020 Russell County Tourism Advisory
Committee Meeting to order at 6:00 pm.
Approval of Minutes:
‘A motion was made to strike Oris Christian name from attendance on the August 18, 2020 minutes by
Victoria Gent, and properly seconded by Alice Meade and motion carried.
‘A motion was made by Alice Meade to approve the meeting minutes from August 18, 2020 meeting.
‘The motion was properly seconded by Victoria Gent and the motion carried.
Additions to the Agenda/Open Comments:
‘A motion was made by Jennifer Chumbley to approve the agenda. The motion was properly seconded by
‘Alice Meade and the motion carried
D BUSINESS:
‘TREASURER’S REPORT:
Jennifer Chumbley advised committee currently has $1084.00 in donations including items sold, and
there is an outstanding invoice in the amount of $272.00 for glasses, so that leaves $812.00 in
donations. The TAC has currently paid $25 for Facebook Advertising and $240.00 for RC Pictures from
Preston Ball, which leaves $2213.39 remaining in advertising and $3000.00 remaining in marketing. In
addition, we have the remaining $812.00 donations,
CALENDAR:
‘Jennifer Chumbley advised the TAC that the Fundraising Subcommittee had decided to create a
14-month calendar with pictures from the county. It was originally suggested by Jennifer that the
Subcommittee create a Russell County Local Hero Calendar, but due to constraints with budgeting, it
‘was not an option this year. The fund-raising subcommittee can use pictures that have already been
Purchased for rack cards. Clinch Valley Printing will be printing the calendars and they will be sold at a
Starting price of $15 or $20 and then we can always flash sell them for a lower price if needed. In
Addition, the printer can print envelopes to use for shipping. There are some details and pictures that
need to be touched up and the markup must be to the printer no later than November 1, 2020 to have
them complete before Christmas. Committee discussed purchasing 100 calendars vs 50 since the pricing
's lower for 100 and sell them for $15 each will net a profit of $1032.00 if all calendars sell as the cost
‘would be $468.00 for printing calendars.
MEETING TIMES
The next regular scheduled meeting will be in December, so the committee discussed having a lunch or
dinner for Christmas. Jim also advised that in November, per bylaws we are to elect officers. Jim advised
we could elect officers tonight so that a special meeting would not be needed in November.
OFFICERS ELECTION
‘Amotion was made by Victoria Gent to elect officers in the current meeting with term beginning
January 1, 2021. The motion was property seconded by Jamie Ball and the motion carried.
Jim Lyttle opened the floor for nominations of Chairperson. Alice Meade nominated Jim Lyttle for Chair
of TAC.
A roll call vote was conducted, Jim Lyttle abstained.
Jennifer ~ Aye, Alice ~ Aye, Maddie ~ Aye, Victoria- Aye, Jamie- Aye.
Jim Lyttle is appointed to TAC Chair.
Jim Lyttle opened the floor for nominations of Vice-Chair. Jennifer Chumbley nominated Alice Meade for
Vice-Chair.
A roll call vote was conducted, Alice Meade abstained.
Jennifer- Aye, Maddie-Aye, Victoria-Aye, Jamie-Aye, Jim-Aye
Alice Meade is appointed to TAC Vice-Chair
Jim Lyttle opened the floor for nominations of Secretary. Alice Meade nominated Jennifer Chumbley for
Secretary.
A roll all vote was conducted, Jennifer Chumbley abstained.
Alice-Aye, Maddie-Aye, Victoria-Aye, Jamie-Aye, Jim-Aye
Jennifer Chumbley is appointed to TAC Secretary,
Jim Lyttle opened the floor for nominations of Treasurer. Jim Lyttle nominated Victoria Gent for
Treasurer.
A roll call vote was conducted, Victoria Gent abstained.
Alice-Aye, Maddie-Aye, Jennifer-Aye, Jamie-Aye, im-Aye
Victoria Gent is appointed to TAC Treasurer
‘Subcommittee Reports
Due to COVIDI9 many subcommittees have not been able to meet. Fundraising Committee is creating
calendar.
AGRITOURISM
Jim Lyttle advised that in Russell County we have 2 most Century Farms (37) in Southwest Virginia and
(3) Bi-centennial Farms, and it would be nice to figure out how to recognize these farms, such as
announcing at the County Fair.
Fund Raising
Jim Lyttle showed the committee the current items we have for sale, such as wine glasses and mugs. Jim
Lyttle Renee Hodges will be donating a 16x20 Russell County stretched canvas picture we can use and
could possibly have a silent auction. Middle Fork Clay can make coffee mugs with Experience Russell for
wholesale pricing, which would be $13 to sell. Jim checked on name badges with logo from
namebadge.com which would be $9.25 each plus shipping for metal badges if we ordered 10 badges
These could be worn during events and fundraisers and would-be professional looking, Alice Meade
made a motion to purchase badges. The motion was properly seconded by Maddie Gordon and motion
cartied.
Rack Cards & Brochure:
‘There are only a few cases of brochures remaining. The committee discussed ordering more brochures
because Jeff Hess will be putting together bags at the airport with tourism items when people fly in and
we may need to send them another case. We also have brachures at Rocky Gap, Fancy Gap, and Bristol
‘Welcome Centers for yearly rental. The Vietnam Veterans Association has agreed to fund 500 rack cards
to recognize businesses that give veterans discount or are owned by veterans. The committee discussed
how to determine locally owned businesses that do give discounts or businesses owned by veterans.
Christmas Parades:
Committee discussed designing a float to enter in the local county Christmas Parades. Currently that
would be Lebanon and Cleveland as Honaker has cancelled their parade and St. Paul may also be having
their parade.
Heather advised we could decorate the Christmas Tree again for tourism at Lebanon Middle School.
Committee can meet at the tree to decorate when it becomes available
Scholarships:
The condition of the donations to cover startup costs for items we are selling is that the first $500 will go
‘back into the scholarship fund which will be awarded to a Russell County student this year using a
scoresheet, Currently, we only have one $500 scholarship for the entire county and hopefully we can
increase those in the future. There will need to be at least three volunteers for the scholarship
subcommittee. Jim, Jamie, and Alice volunteered,
Videos:
The committee owns videos which were purchased from Brad Deel and Preston Ball; therefore, when
‘we post or utilize these videos, we need to use the videos with our TAC Logo.
Art Gallery
Committee discussed having a mini art gallery opening after the social distancing is over.
Community Meetings:
Committee discussed local community meetings to show our videos in Lebanon at the High School or at
the Russell County Government Center. Maddie Gordon suggested an outside screen and will check for
location in St. Paul that will fit local guidelines for social distancing,
Highlands Association:
Jim Lyttle talked to the committee about possibly hosting a Scottish Festival
Tours:
Jim Lyttle spoke to committee about tours or trips for groups such as After School next year to different
locations in the county.
Dates to Remember:
Next regular TAC meeting will be December 15, 2021 at 6:00 PM location TBA
Adjourn:
Jennifer Chumbley made a motion to adjourn at 7:15PM and the motion was properly seconded by Alice
Meade and approved by TAC.
Russell County Tourism Advisory Committee (T.A.C.)
Committee Meeting Minutes
October 20, 2020; Lebanon Firehall Meeting Room, 6:30 P.M.
Chair
Prepared By:
Jennifer Chumbley
Tourism Advisory Committee Secretary